Privacy Policy

Last updated: 11 August 2026

This policy explains what personal information Avian Action collects when you visit avianaction.com or buy The Bird in Flight System, why it is collected, and what happens to it.

Avian Action is operated by Simen Bambic, Australian Business Number (ABN) 89 368 465 326, based in Victoria, Australia.

The short version

We collect the minimum needed to sell you a book and deliver it. We never see or store your card details. We do not sell your information to anyone, and we do not send marketing email unless you ask us to. We do advertise on Facebook and Instagram, and the Cookies section below explains exactly what that involves.

What we collect

When you buy something

Your name and email address
Your billing address and country
Your order details and the amount paid

Your card number is entered directly into our payment provider's secure form. It never reaches our website and we never see or store it.

When you simply visit

Standard server logs, including your IP address, browser and the pages you viewed
Anonymous statistics about how far through the sales video people watch
Which pages you viewed and whether you bought something, sent to Meta so we can measure whether our advertising works

When you contact us

If you write to us through our contact form, or reply to an email about your order, we keep your message and email address so we can reply and refer back to the conversation if you write again.

Why we collect it

To process your order and take payment
To deliver your book and send your receipt and download link
To answer your questions and handle refund requests
To keep records that Australian tax law requires us to keep
To improve the website, using aggregate statistics rather than anything that identifies you
To advertise, so we can tell which advertisements lead to sales and stop paying for the ones that do not

Who else is involved

Running an online shop means using other companies for specific jobs. Each one receives only what it needs:

Stripe processes payments. It receives your name, email, billing address and card details. It is bound by its own privacy policy and by card industry security standards.
Hostinger hosts this website and its database, which holds your order record.
bunny.net delivers the book file to you. It sees the request for the file but not your name or order details.
Mux hosts and delivers the video on the sales page, and records anonymous playback statistics such as how long the video took to start and how much of it was watched. It does not store anything on your device and cannot recognise you on a later visit.
Meta (Facebook and Instagram) receives information about your visit through the Meta pixel, described under Cookies below. This is how we measure our advertising.
CleanTalk filters spam from forms on this site.

Some of these companies are based outside Australia, which means your information may be stored or processed overseas, including in the United States and Europe.

We do not sell, rent or trade your personal information to anybody. We will only disclose it where the law requires us to.

Cookies

Most of what this website stores on your device is needed to run the shop. Those cookies remember what is in your cart, keep you signed in to your own checkout while you complete it, let our payment provider check that a payment is genuine, and help our spam filter tell a person from a machine. The checkout will not work properly without them.

The Meta pixel

We advertise this book on Facebook. To know whether those advertisements are worth paying for, we use the Meta pixel — a small piece of code from Meta that runs on this site.

It tells us how many people who saw one of our advertisements went on to visit the sales page, start the checkout, or buy the book. It also allows Meta to show our advertisements again to people who have visited this site.

What it sends to Meta: your IP address, general information about your browser and device, which of our pages you viewed, and whether you completed a purchase and for how much. If you have a Facebook or Instagram account, Meta may connect that activity to it.

What it does not send: your name, your email address, your billing address, or anything to do with your card. Those never leave our shop and our payment provider.

If you would rather not be included

Block or delete cookies in your browser settings. Refusing advertising cookies does not stop you buying the book, though blocking cookies altogether will break the checkout.
Most browsers offer tracking protection that blocks the pixel outright. Firefox, Safari and Brave do this by default.
If you have a Facebook or Instagram account, you can limit how your off-Facebook activity is used in the Accounts Centre settings of either app.
Browser extensions that block trackers will also stop it.

Beyond the pixel, nothing else on this site follows you elsewhere. We do not use Google Analytics. The sales video is not permitted to store anything on your device.

Email newsletter

We send an occasional newsletter with stories from the field, practical advice, and ideas related to photographing birds in flight. It is written to be useful rather than promotional.

You may receive it if you:

bought The Bird in Flight System, in which case we add the email address you used at checkout, or
signed up deliberately, through this website or a link shared elsewhere, such as on YouTube.

Every newsletter carries an unsubscribe link. Click it once and you will receive no further newsletters. We do not ask why, and there is nothing else to do. If you would rather not be added at all, tell us through the contact form before or after your purchase and we will leave you off the list.

We send these messages using a third-party email service, which stores your email address and records whether messages were delivered and opened. Your address is never sold, rented or shared with anyone else.

Email about your own order — your receipt and download link — is separate. It is sent because you bought something, not for marketing, and it is not affected by unsubscribing from the newsletter.

How long we keep it

Order records are kept for at least five years, because Australian tax law requires it. Contact messages are kept for as long as they are useful, and deleted when they are not. Server logs are kept for a short period and then discarded.

Security

This website is served over an encrypted connection. Your book is delivered through links that expire, so a download link cannot be passed around indefinitely. Card details are handled entirely by our payment providers and never touch our systems.

No system is perfectly secure, and we cannot guarantee absolute security. We can promise that we hold as little of your information as possible, which is the most effective protection there is.

Your choices

You can ask us to:

Tell you what personal information we hold about you
Correct anything that is wrong
Delete your information, where we are not required by law to keep it
Send you a copy of your information

Send your request through the contact form and we will respond within a reasonable time. There is no charge.

Children

This website is not aimed at children and we do not knowingly collect information from anyone under 16.

Changes to this policy

If this policy changes, the new version will be posted here with an updated date at the top.

Contact

Questions or complaints about privacy go through the contact form.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.